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The Mission is Greater than the Business: How to Tap the Power of the Gort...
If your company doesn’t have the money (or inclination) for traditional marketing you can join the ranks of companies like Seventh Generation, Tesla Motors and Stonyfield Farm in the Gort Cloud. ‘The...
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Foolish Social Responsibility Is The Best Kind
Put aside social responsibility. Forget about best practices or which term best describes what you do. Much of what I write is tactics, examples and inspiration to help you create and grow your...
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Mission Statements for Social Entrepreneurs (From Other Social Entrepreneurs)
You can read articles and books on how to write your mission statement, but not here. This is a collection of ideas that worked for other social entrepreneurs and what they would do differently next...
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Do Gooding Isn’t a Substitute for Marketing: 3 Low-buck Tactics to Get You On...
This point is often overlooked. Your do-gooding and good deeding aren’t a substitute for marketing. Customers can’t love you for what you do if they don’t know you. At this point you might be...
View ArticleWhy Your Company Should Have A Social Mission
Why integrate a social mission into your business? You’re an entrepreneur with an idea and maybe a business plan, a small-business owner or the head of mid-sized company. To expect you to add social...
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